a big step

for China

you can find me at: @K_AnnM | Insta | LinkedIn

in my short 23 years of life, China always had a one-child policy–now they are ready to abolish it. The Chinese government will ease its one-child family size restrictions and abolish re-education through labor camps. In turn this will end two policies that for have defined the state’s power to control the citizens’ of China lives.

If  this all is carried through, the lifting of this policy will mark the first significant nationwide easing of family-size restrictions. These restrictions have been in place in the 70s. There are estimates that the policy could lead to 1 to 2 million more births in China every year. Currently China’s birth rate per year is approximately 15 million.

Personally, this is a huge change and a huge step in another direction for China. We must applaud their efforts. China, will now be on the forefront, so keep an eye on the news.

For more information, check out this news article from the New York Times.

gift giving is encouraged

thanks, Starbucks!

you can find me at: @K_AnnM | Insta | LinkedIn

As I am sure you’ve already heard, and if not please let me tell you some amazing news. Today Starbucks launchedtweet me coffee “tweet-a-coffee”! What an excellent idea! It’s really easy to use and fun. It’s a new way to send $5 egift cards to your Twitter friends and followers. Currently this is only available for those in the US, but I am sure that won’t be the case for long.

Currently, to entice consumers to try the program, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves when they tweet a gift card to someone (a perk for Visa cardholders–that’s me!). About three hours ago I started to follow @tweetacoffee and sent my first gift to my sister. My sister and I live states apart, but we both love fall and the famous Pumpkin Spice Latte. I wanted to send her a gift because it is Monday and just because. Tweeting her a coffee is an easy way for her to enjoy a PSL on me until we could enjoy one together.

Some people are calling this groundbreaking, which I can see why. Now having the option to tweet a coffee to a friend is really excellent. This will allow you to be in connection with others on a more intimate level than just over a computer or phone. Now we can share experiences. We can send people gifts for events we cannot attend, and making it based on Twitter is an easy option. Now this allows us to send a gift right at our fingers tips.

Tweet-a-coffee now allows us to do something unique and different in eGifting, like I said you can now be there and give a gift at any moment.  With this platform it can be used with anyone, close friends, coworkers, and even people you’ve yet to meet. Tweet-a-coffee shows a sense of community. It allows us to  share acts of kindness with one another, both near and far. Tweet-a-coffee is a next step as we innovate our social digital gifting offering.

in the time being

just crack some jokes

you can find me at: @K_AnnM | Insta | LinkedIn

The Social Media Club- DC (organization of Social Media Professionals, we reach leading influencers and social media enthusiasts) holds a monthly panel discussion/networking event. Typically, we try to hold this event at a new venue, with a new sponsor and a different topic for the discussion. Wednesday night was originally going to be a panel where some of the funniest voices in DC were brought together in one room. The panel discussion: how do you use humor with digital media to build a personal and professional brand, attract fans and fill seats venues, all while remaining current and funny? From podcast, to Youtube, to Twitter and more, our panels of comedic voices will discuss the ins and outs of what works, and what falls flat.

Wednesday night we had a turn of events. The panel discussion turned into an improv comedy show. Having a comedy show rather than a panel discussion let our audience be more at ease. Though the outcome of the event was less than what we normally generate, it was still nice to see some new faces as well as familiar ones. 

The night was set up for success due to the team members and the comedians who were there. Due to everyone’s flexibility, the night was enjoyed by all. Throughout the room, you could hear chuckling, knee slapping and distant snorting.  Though the event was fun, it was not widely attended and it was unlike most of our events. I think this is a perfect example of how flexibility and planning are strong skills to have. Even though the event was planned, there were still glitches, but because of the flexibility and the relaxed atmosphere, people were willing to try something different and to go with the flow. Somethings just don’t as planned and we have to learn that; that’s just life and we need to roll with the punches. 

There is nothing like a little comedy show to get you through the rest of the week. A huge thanks to Pat Riley, Mike Finazzo, Jenn Tisdale, Greg Roth, and Andrew Bucket. I had a great time Wednesday night, and I hope you all did, too.