I feel like I shouldn’t have to explain what Shark Week is, but I will for those of you who live under a rock. Shark Week is an annual week long programming block on Discovery Channel which features shark based programming. It originally premiered on July 17, 1988. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. The coolest part about Shark Week is everyone gets into it and the programming is always news.
Elle offers the chicest choices for dressing for Shark Week and bar’s participate in special promotions as well. If you are a shark lover like me, this week is not different from how you live the other 51 weeks of the year, but for some reason it is. To me, Shark Week is about the awareness rather than the hype. Enjoy this week and watch a little promo about sharks, you might learn something.