As I am sure you’ve already heard, and if not please let me tell you some amazing news. Today Starbucks launched “tweet-a-coffee”! What an excellent idea! It’s really easy to use and fun. It’s a new way to send $5 egift cards to your Twitter friends and followers. Currently this is only available for those in the US, but I am sure that won’t be the case for long.
Currently, to entice consumers to try the program, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves when they tweet a gift card to someone (a perk for Visa cardholders–that’s me!). About three hours ago I started to follow @tweetacoffee and sent my first gift to my sister. My sister and I live states apart, but we both love fall and the famous Pumpkin Spice Latte. I wanted to send her a gift because it is Monday and just because. Tweeting her a coffee is an easy way for her to enjoy a PSL on me until we could enjoy one together.
Some people are calling this groundbreaking, which I can see why. Now having the option to tweet a coffee to a friend is really excellent. This will allow you to be in connection with others on a more intimate level than just over a computer or phone. Now we can share experiences. We can send people gifts for events we cannot attend, and making it based on Twitter is an easy option. Now this allows us to send a gift right at our fingers tips.
Tweet-a-coffee now allows us to do something unique and different in eGifting, like I said you can now be there and give a gift at any moment. With this platform it can be used with anyone, close friends, coworkers, and even people you’ve yet to meet. Tweet-a-coffee shows a sense of community. It allows us to share acts of kindness with one another, both near and far. Tweet-a-coffee is a next step as we innovate our social digital gifting offering.