challenging “standards”

who sets those anyway?

you can find me at: @K_AnnM | Insta | LinkedIn

I know this article is a little old and I’ve been meaning to write a really thought provoking blog about this article, or at least highlighting it but since January nothing has come to me. Thanks to Delta Phi Epsilon, one of their philanthropies is ANAD, and since college the topic of body image has always been on the forefront. I wanted to get the word out about this awesome new campaign and rather than writing something you don’t want to read, let me just give you the facts, how’s that?

Body image is huge for both men and women. When you see a photo in a magazine or on a billboard it’s more than likely “touched up”. Airbrushing is something that is detrimental to our society. We need to stop comparing ourselves. We need to put them emphasis on health rather than skinny or fat.

Back in January, aerie announced that the ads are “challenging supermaerie 1odel standards by featuring unretouched models in their latest collection of bras, undies and apparel.” Sure, one campaign isn’t solve the complicated of an individual’s self-esteems and images of women in media, but we have to start somewhere. The fact that one brand, aerie, is now showing off their cute bras and undies on bodies with real rolls, lines and curves, is certainly going to help.

american eagle unretouched

So, what do you think about the ad?

Always, remember that beauty is in the eye of the beholder and you, my dear, are beautiful. The real you is sexy, don’t think otherwise.