a Midwesten holiday
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First and foremost, Happy Sweetest Day!
This holiday is mainly celebrated in the Great Lakes region, and parts of the Northeast United States, and every third Saturday in October we celebrate! The first Sweetest Day was pronounced as October 8, 1921 in Cleveland. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to “newsboys, orphans, old folks, and the poor” in Cleveland, Ohio.
People say that Sweetest Day is a Hallmark Holiday, though it was not invented by Hallmark. This is the real deal people. I will agree that Sweetest Day makes Valentine’s Day much more appetizing (whether you have a significant other or not). Unlike Valentine’s Day, this holiday is not nationally recognized.
It is described by Retail Confectioners International as an “occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.” Sweetest Day has also been referred to as a “concocted promotion” created by the candy industry solely to increase sales of sweets.
With an interesting fact, Sweetest Day commonly involves women giving their husband or boyfriends candy and acknowledgment. So here’s to my amazing boyfriend, Matt, Happy Sweetest Day! I wish we were together to celebrate.
For the celebration
Friends, family, and significant others often will give each other candy, flowers, and cards on Sweetest Day. This holiday is much like Valentine’s Day; the Sweetest Day is associated with heart-shaped boxes, and the colors pink and red. Statistics show that 80% of Hallmark’s greeting cards designed for Sweetest Day are romantic.
Sure Sweetest Day is a Midwestern holiday, predominantly celebrated in Cleveland, but that doesn’t mean I still can’t celebrate it now living out on the East Coast.