I am a big fan of Coca-Cola products and I always have been. Coke just makes me like them more with everything that they do. Have you heard of the Hello Happiness campaign they launched in the UAE?
Basically Coke wanted give laborers in the UAE a few extra minutes of happiness, so they created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call. The campaign started after the learned the workers in the UAE make about six dollars per day. Also the cost of a phone call is nearly a dollar per minute which makes phone calls are rare. What an awesome opportunity that allows them to connect with their families back home more often.
What’s there not to love about this campaign? Take a look at the video below and let me know your thoughts.